While working as a guide in the West Fjords of Iceland, our founder, Sam, came across an energy bar handmade by a local cafe that he quickly fell in love with. When he moved to Steamboat Springs, CO, he couldn’t find a bar that hit the spot quite like that first one. Everything in his local stores contained lots of added oils, preservatives, and sugars — not to mention they were all wrapped in wasteful plastic packaging. Something had to change.

He landed on a recipe with simple ingredients that were full of nutrition yet still tasted amazing. Sam made a side gig out of his Original bars while working out of a paddleboard shop in Steamboat and asked his best friend, Jason, for help with his logos. After enough design requests, Jason asked Sam if he would want to turn the side gig full-time with him as his right hand. Sam said “ABSOLUTELY” and BAR-U-EAT was formed.

The recipes that Sam came up with are the same to this very day and will always stay simple and natural. We use medjool dates, which can support immune system stimulation, reduce inflammation, and improve hormone regulation; thick rolled oats that are packed with carbohydrates to power your performance; and local honey that can provide digestive support and acts as an antibacterial to support immune function. All of this and so much more in a bar that’s made for whatever adventure life throws your way.